Traditionally, slow-moving and stable markets were dominated by one or two major players. In other words, D’Aveni believes that sustaining a competitive advantage in the modern era is impossible. According to D’Aveni, this strategy is preferable to restructuring the business to maintain equilibrium or sustain competitive advantage. The framework was designed to enable a business to remain competitive through a series of initiatives delivering temporary advantages. Understanding D’Aveni’s 7S frameworkĭ’Aveni’s 7S framework was created by strategy expert Richard A. D’Aveni. D’Aveni’s 7S framework is an approach to directing an organization in high velocity or hypercompetitive markets. ![]() ![]() D’Aveni’s 7S framework was created by strategy expert Richard A.
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